Digital Marketing

Alumni story: Esther

Overview

Digital Marketers support marketing actions across a wide variety of industries and companies, performing tasks related to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and creating digital content on web and social media platforms. They also assist in analysing, monitoring, and tracking the success of digital marketing campaigns. With our free-of-charge, 13 or 14-week bootcamp, we’ll provide you with the launchpad to begin your career as a Digital Marketer. Additionally, we will provide you with access to secure an in-office job or support you with freelance remote work opportunities.

What jobs can I do after completing the programme?

This programme trains you to execute key digital marketing tasks and work on team projects in the industry. We’ll provide you with access to secure an in-office job or support you in finding freelance remote work opportunities as a digital marketer.

Graduates will have a wide range of career options, such as Digital Marketer, Digital Marketing Associate, Digital Marketing Professional, Digital Marketing Executive, and Digital Marketing Officer.

Who is this programme for?

The programme is open to people:

• of all genders living in Ghana (Greater Accra, Kumasi, and Tamale) and Nigeria (Abuja) – please check the cohorts available when applying
• who are interested in solving problems through a combination of creativity and analysis
• have strong attention to detail, and are open to learning how to use new software programmes, such as Canva, WordPress, and others
• are passionate about serving clients (either as a freelancer or full-time employee in an agency environment)
• are actively looking for a job or planning a career transition into tech 
• are seeking a pivot into tech roles 
• are ready to engage in a structured gig-acquisition, job search, and placement process post-training phase
• want support with job applications, portfolio submission interviews, and employer engagement

Requirements

• in-person programme (Accra or Kumasi): you must be available MON to FRI, from 9 am to 4 pm, for a 13-week training phase, plus the placement phase
• online programme (Accra, Tamale, and Abuja): you must be available MON to FRI, from 9 am to 5 pm, for a 14-week training phase, plus the placement phase 
• both in-person and online programmes (all locations):
  • be 18-35 years old
  • have a Senior High School Diploma with a minimum of 3 years relevant work experience (e.g. design, social media management, content writing, photo/videography, sales content creation), OR
  • have a degree from a university, college, vocational institute or technical training, including certifications from Cisco (Cisco Certification, Cisco Networking Academy Badge or Course Certificate of Completion) with completed National Service
  • have the legal right to work and live in Ghana (ref. applicants from Greater Accra, Kumasi, and Tamale) or Nigeria (ref. to applicants from Abuja)
  • does not hold a full-time job (MON to FRI, from 9 am to 5 pm)
  • does not hold a part-time job of more than 25 hours per week
  • exclusive for people who didn’t complete any previous Generation Ghana and its partners programmes in the past

What you will gain

• It’s free-of-charge! Gain all the skills you need to kickstart a career in digital marketing, at no cost
• We will provide you with access to secure an in-office job or support you with freelance remote work opportunities
• Grow in confidence and resilience, while building your first professional network in the classroom

What skills will you learn?

Technical skills

We’ll help you learn technical skills through extensive hands-on, intensive training. By the end, you’ll understand:

• Digital marketing strategy
• Content creation, Canva, and WordPress
• Email marketing and Mailchimp
• Search engine optimisation (SEO)
• Search engine marketing (SEM)
• Social media, Facebook, and Instagram

Behaviour & mindset skills (soft skills)

In every job, there are key skills that will help you be successful and stand out as a high-quality team member. We’ll help you develop the key behavioural skills that will ensure you can transition into your new career smoothly and successfully. You’ll develop skills in:

• Growth mindset
• Future orientation
• Persistence
• Personal responsibility
• Communication
• Time management
• Proactiveness
• Creativity

Employability skills

• Development of a digital marketing campaign
• Job interview skills
• Portfolio & Pitching skills
• Preparation of CV and LinkedIn profile

Program delivery outline

Phase 1 – Training phase (13 weeks in-person or 14 weeks online) 

Build practical, in-demand skills in Digital Marketing, with a strong focus on real-world application. 

During the training phase, you will:

• develop core digital marketing competencies
• work on hands-on projects you can showcase to employers & potential clients
• build a professional portfolio and online presence
• full-time (graduates): 40 hours/week
• format: 100% online (Accra, Tamale, and Abuja) / 100% in-person (Accra & Kumasi)

Phase 2 – Placement phase

After training, you will enter a dedicated placement sprint focused on securing employment. This phase helps you move from job-ready to job-placed through:

• direct employer engagement and exposure
• access to real opportunities via our employer engagement & freelance team and career coach
• a structured job-search strategy and routine
• CV, cover letter and LinkedIn optimisation
• interview preparation and mock & simulation interviews
• ongoing accountability through the Alumni Community

What we offer

• Fully sponsored training. You’ll learn all you need to start your career and succeed – from the necessary technical skills to the employment essentials that will help you reach your potential 
• Connect with hiring employers. In the last few weeks of your programme, you’ll work with our Employability Coaches to prepare for life after your bootcamp. We’ll help prepare your CV and develop your interview skills for your job search. We’ll support you with every application and help you transition into working life
• Dedicated mentor support during the programme and afterwards to give you the best chance of succeeding and overcoming any challenges

Programme Dates

What does a Digital Marketer do?

Digital marketers support various industries and companies in executing marketing initiatives through online presence and actions. They perform SEO and SEM tasks and create digital content for the web and social media platforms. They also assist in analytics, monitoring and tracking the success of digital marketing campaign ROIs and KPIs.

Key  responsibilities of a Digital Marketer:

• Marketing Campaign Execution: Assist in developing marketing strategies; create and monitor social media campaigns using diverse platforms; plan and execute email marketing campaigns; apply SEO and SEM strategies; help strengthen relationships with clients, affiliate networks and affiliate partners
• Research: Conduct market and product information research; understand the client’s business and use the most effective digital channels to promote their market products and services; research new online media opportunities that may benefit the business, including mobile, social media, development of blogs, forums, and games
• Content Creation: Create, edit and upload content (photo, video, and stories) for the company’s website and social media; write content for blogs, websites and social media to engage with online audiences
• Analytics & Optimisation: Track, analyse, and interpret data and campaign outcomes to assess against campaign goals, objectives, and KPIs; analyse the Return on Investment (ROI) of digital campaigns and find opportunities for improvement; use data to recommend marketing actions and decisions; optimise content and digital advertising for company websites and social media platforms

The application process

Ongoing benefits of Generation

• A trusted network. You’ll join our ever-growing network of Generation graduates with access to continued learning and support from us.
• Get involved and give back. There are many ways to get involved with spreading the Generation message once you graduate to help more people access life-changing careers.
• Ongoing support. Use your new Generation network to find out about future career opportunities and troubleshoot challenges with each other.

Partners

About Generation