Results 96,200

graduates from Generation globally since 2015

Graduate well-being 79%

working within 90 days after programme completion globally

Durability 31%

of alumni can save, most commonly investing in better housing or buying a home

START YOUR CAREER IN DIGITAL MARKETING NOW!

Do you have an interest in the work of digital marketing? Digital Marketers support marketing actions across a wide variety of industries and companies, performing tasks related to Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), and creating digital content on web and social media platforms. They also assist in analytics, monitoring and tracking the success of digital marketing campaigns. With our fully online programme, you can launch your career as a Digital Marketer!

In the programme you will carry out intensive training that will allow you to start a career in the digital marketing industry, mastering the tools and skills necessary to succeed in an entry-level generalist position. Under the ‘bootcamp’ model, instructors will guide you through a curriculum that combines training in key technical and social-emotional skills – the behaviours, mindsets, and communication to thrive as a Digital Marketer.

Additionally, we will be supporting you to secure freelance opportunities within remote work.

Monday-Friday full time
Hybrid
with in-person training sessions and remote online activities, delivered as a group online or independently working in your own time.

Start Date

Coming soon in 2024
Mastercard Foundation (In Partnership with) Logo

Participating is very easy

  1. 1

    Sign up for the programme

    Start your process and answer a few questions so we can get to know you better and understand your availability and interest in the programme.

  2. 2

    Complete online tests

    Take online tests that will assess your logic and language level and help us to know if you have the basic competence required in the programme.

  3. 3

    Interview

    Participate in an interview to explore your motivations, emotions, doubts and understand how this programme can have a positive impact on your life.

Requirements

  • Be 18-35 years old
  • Living in the Greater Accra area
  • A degree from a university, college, technical training or vocational institutes

Delivery Partner

  • Soronko Academy Logo

What does a Digital Marketer do?

Our Digital Marketing bootcamp is the perfect path for those who want to break into the world of digital marketing. In a short amount of time, you'll have the skills to execute key digital marketing tasks and work on team projects in the industry.

You'll learn digital marketing strategy, and specific skills such as content creation, email marketing, Search Engine Optimisation (SEO), and Search Engine Marketing (SEM), and social media marketing. You’ll work in groups to practice your new skills, pitch your marketing ideas, and follow through on marketing campaigns. Throughout the course, you will also focus on developing professional skills such as communication and creativity, so that you are prepared for any challenge in the world of marketing.

Don't miss your chance to join our next cohort and get on the path to becoming a digital marketer. We are waiting for you to join our adventure!

Skills Earned

Technical Skills

You will learn the technical skills of the profession in a very practical and dynamic way.

  • Digital marketing strategy
  • Content creation, Canva and Wordpress
  • Email marketing and Mailchimp
  • Search engine optimization (SEO)
  • Search engine marketing (SEM)
  • Social media, Facebook and Instagram

Behaviour & Mindsets

In every job, there are professional skills that will ensure your success. These are the ones you will work on in this programme:

  • Growth mindset
  • Future orientation
  • Persistence
  • Personal responsibility
  • Communication
  • Time management
  • Proactiveness
  • Creativity

Employability

  • Development of a digital marketing campaign
  • Interview Workshop
  • Preparation of CV and LinkedIn profile

Locations

  • Greater Accra (Hybrid)

How we prepare you

In a world full of job training programmes, Generation takes a different approach to help you succeed. Generation instructors and mentors get to know each student and are there with resources, tools, and information if a student encounters a barrier.

Coaching

The instructors and mentors at Generation aren't just teachers, they're coaches who stand by their students through successes and challenges.

Resume Building

The right resume can open the door to new career opportunities. Generation students learn how to create a resume that showcases their skills and experiences.

Interview rehearsal

By conducting mock interviews, then providing real-time feedback and coaching, the Generation team ensures that all graduates feel confident and prepared to interview.

Ongoing support

After graduation, mentors and instructors continue to check in with alums, providing support with the job search and advice for continued success.

Ongoing benefits of Generation

A Trusted Network

Continued contact with the Generation graduate network

Events

Events and workshops to help you keep growing

Give Back

Become a mentor to help others

Support

Troubleshoot your job challenges